The retail industry reaches out for its customers on their mobiles in a big way. To capture shoppers "in the moment", LIPSO provides a full solution suite:

• Multimedia messaging (MMS) and text messaging (SMS) for simple sales event notification or personalized notification, using LIPSO Alert
• Complex interaction scripts (using LIPSO Promo) can anchor a contest, a mystery discount or a poll, and lead customers in the store or on the web, to their mobile sites
• The mobile site is the new place to shop on the spur of the moment. LIPSO Publish supports an easy extension to the web site, bringing catalogue and check-out to the mobile.
• Loyalty program extensions on the mobile

LIPSO also recognizes the mobile as an important tool in the store. As outlets become more and more equipped with WiFi infrastructure, the mobile device becomes an extension of inventory and customer support systems. It can be used anywhere at any time, to browse internal information systems via mobile-optimized web sites. LIPSO Publish provides the means to deliver this vision.